The current market situation of phosphatidylserine

The application of phosphatidylserine in health products, along with its market status and trends, is as follows:

I. Market Status

Growing Market Scale

The global phosphatidylserine market is on an upward trajectory, reaching 657 million RMB in 2023. It is projected to grow at a compound annual growth rate (CAGR) of 8.07%, expected to hit 1.076 billion RMB by 2029.

The Chinese market is developing rapidly: its scale was 174 million RMB in 2023 and approximately 8 billion RMB in 2024, with health products accounting for 30% of this figure.

Diverse Product Forms

Capsules and Softgels: Common supplement forms where phosphatidylserine is mixed with oils and filled into capsule shells, enabling consumers to accurately ingest fixed doses while protecting it from gastric acid damage.

Powders: Can be directly dissolved or added to various beverages and foods. With good solubility, they facilitate mixing with other nutrients to develop composite functional nutritional products.

Other Forms: Applied in energy drinks, sleep drinks, baked goods, dairy products, functional candies, etc. For example:

Adding to bread and pastries improves texture, taste, and shelf life.

Using in yogurt enhances mouthfeel and texture, making it smoother and silkier.

Broad Consumer Base

Health products containing phosphatidylserine cater to students, brain workers, middle-aged and elderly people, etc.:

"Memory energy candies" for students and brain workers to improve attention.

Low-sugar phosphatidylserine gummies for the elderly to support cognitive health.

Gradually Increasing Recognition

As a GRAS (Generally Recognized As Safe) substance, phosphatidylserine is approved for food addition in the EU, the U.S., and China.

Consumer recognition of its efficacy is growing with in-depth research and promotion, though some still remain skeptical.

II. Market Trends

Sustained Market Expansion

The global phosphatidylserine market is expected to continue growing, with the Chinese market potentially expanding at a faster pace.

Rising demand for phosphatidylserine health products will be driven by accelerated population aging and enhanced health awareness.

Product Innovation and Function Expansion

Future research may explore the synergistic effects of phosphatidylserine with probiotics to develop multi-functional products. For example:

Encapsulating phosphatidylserine in probiotic microcapsules to create health products that benefit both gut health and cognitive function.

Rise of Personalized Custom Products

With increasing consumer demand for personalized health solutions, customized phosphatidylserine products are likely to emerge. These will be developed to target specific needs of different groups (e.g., age, gender, health conditions).

Continuous Optimization of Production Technologies

Production processes will be improved to enhance the purity, stability, and biological activity of phosphatidylserine while reducing costs. For instance:

Plant sterol fermentation, favored for its environmental friendliness and efficiency, may become the mainstream production method, with further process optimization expected to boost productivity.